First of all, I was struck by the news that PETA actually did something besides market itself.
All too often, PETA's main goal is to make people aware of PETA. Sure there's always an excuse, like "stop eating meat." But if you say "stop eating meat" while wrapping naked pretending-to-be-dead women in plastic wrap inside a giant Styrofoam tray, no one's going to remember "stop eating meat." All anyone's going to remember is "PETA's naked dead meat lady protest."